| Context | Tagline | Use case |
|---|---|---|
| Primary | Watch. Earn. Belong. | All channels, homepage, ads |
| Extended | "Level Up Yourself." | Social, push notifications, CTAs |
| B2C streamers | "Your attention finally pays you back." | Paid ads, landing pages, onboarding |
| Creators | "Don't wait for YouTube to pay. This is your revenue launchpad." | Creator outreach, email, LinkedIn |
| Web3 / Crypto | "Stake to stream. Watch to earn. Own to govern." | Twitter/X, Telegram, Discord |
| Brands B2B | "Gen Z doesn't watch ads. They collect experiences. We build them." | B2B pitch decks, LinkedIn, Cannes Lions |
| Anti-Netflix | "Netflix tells you what to watch. CHEYNI lets you decide β and pays you for it." | Comparison ads, social, competitor retargeting |
| Word/Phrase | Why it works |
|---|---|
| Earn | Active, rewarding β not passive |
| Own | Ownership signals value and permanence |
| Belong | Emotional community hook |
| Govern | Power to the user β democratic |
| Universe / ecosystem | Bigger than a platform β a world |
| Curate / curated | Signals taste and intelligence |
| Pioneer / pioneer audiences | Flatters early adopters |
| Utility | NFT with real use β not speculation |
| Collectible | More accessible than "NFT" for mainstream |
| Layer | Depth metaphor β film has many layers |
| On-chain | Transparency and trust signal |
| Watch & Earn | Core product mechanic β always capitalize |
| Word/Phrase | Why it's wrong |
|---|---|
| Content | Dehumanizes films β say "films", "stories" |
| Algorithm | We're the anti-algorithm β don't use it |
| Disruptive | Overused, meaningless in 2025 |
| Blockchain technology | Too technical β say "on-chain" or "Web3" |
| NFT (alone) | Always contextualize: "film collectibles", "utility NFTs" |
| Users | Say "viewers", "creators", "community" |
| Monetize | Replace with "earn from", "get paid for" |
| Leverage | Corporate jargon β say "use" or "unlock" |
| Synergy | Never. |
| Audience | Pain point | Feature | Benefit (WIIFM) | Message line |
|---|---|---|---|---|
| Streamer | Hours wasted watching with nothing to show | Watch & Earn token engine | Every hour earns real $CHEYNI tokens | "Your Netflix time cost you money. Your CHEYNI time makes you money." |
| Streamer | Algorithm forces generic mainstream content | Community-curated film library | Watch films that match your actual taste | "No algorithm. No recommendations. Just films chosen by people who love cinema." |
| Streamer | No sense of community or belonging | DAO governance + token voting | You decide what gets on the platform | "You're not a viewer. You're a curator." |
| Creator | YouTube pays β¬0.001 per view β unsustainable | Token rewards + NFT collectible sales | Multiple revenue streams from one film | "Stop renting your audience to YouTube. Own them on CHEYNI." |
| Creator | Only the final film gets distributed β production gold is wasted | Film-linked NFT collectibles (BTS, locations, sub-stories) | Monetize every layer of your production | "Your film is an iceberg. CHEYNI monetizes everything below the surface." |
| Creator | No connection between fans and financial support | NFT crowdfunding + community | Fans become stakeholders, not spectators | "Turn your audience into co-owners." |
| Web3 | Most tokens have no real-world utility | $CHEYNI backed by film culture + governance rights | A token with meaning, not just price | "$CHEYNI is the first token backed by culture, not hype." |
| Web3 | Watch-to-earn platforms feel hollow or unsustainable | Premium subscriber liquidity pool feeding tokenomics | Sustainable economic model, not pump-and-dump | "Tokenomics backed by subscription revenue, not speculation." |
| Brand | Gen Z ignores banner ads and influencers | CHEYNI Originals β branded films + NFT campaigns | Reach audiences through culture they choose to consume | "They didn't watch your ad. They collected your story." |
| Brand | No way to measure true engagement ROI | On-chain engagement metrics (wallet interactions, token activity) | Transparent, immutable, brand-safe data | "The first loyalty metric your CFO can actually verify." |
| SaaS | Building a token-gated platform from scratch = 12 months + β¬200K+ | White-label SaaS infrastructure with blockchain baked in | Launch in weeks for a fraction of the cost | "Your own Netflix β with Web3 built in. Launch in 30 days." |
| SaaS | No in-house blockchain expertise | CHEYNI handles token-gating, NFT minting, and smart contracts | Zero blockchain knowledge required | "You don't need to understand blockchain. You just need to launch." |
| Cluster | Example keywords | Intent |
|---|---|---|
| B2C | watch to earn streaming, earn crypto watching movies, token streaming platform | Transactional |
| Creator | monetize independent film, film NFT platform, alternatives to YouTube for filmmakers | Commercial |
| Web3 | CHEYNI token, $CHEYNI XDC, watch earn NFT film | Branded |
| B2B | white label streaming platform, token gated OTT, NFT loyalty brand campaign | B2B |
| Competitor | Netflix alternative, YouTube alternative for creators, streaming that pays you | Competitive |
| Campaign | Audience | Format | Hook |
|---|---|---|---|
| Awareness | Film fans 22β35, interests: indie film, Sundance, film festivals | Reel 15s | "Netflix pays you nothing. CHEYNI pays you tokens." |
| Creator | Filmmakers, video creators, 25β40 | Carousel | "How much did YouTube pay you last month?" |
| Retargeting | Site visitors, social engagers, lookalike from email list | Static + video | "You were this close to earning tokens. Here's how." |
| B2B | CMO / Marketing Director, 30β55, luxury/lifestyle brands | Video story | "They didn't watch your ad. They collected your film." |
| Tier | Deliverable | Investment |
|---|---|---|
| Starter | 5-min branded doc + 1 NFT collection (500 units) + 30-day community campaign | β¬15Kββ¬25K |
| Standard | 15-min branded documentary + 3 NFT tiers + 60-day community + on-chain reporting | β¬25Kββ¬60K |
| Premium | Full branded film series + multi-tier NFT campaign + 6-month community partnership + dedicated analyst | β¬60K+ |
| Metric | Target | Frequency |
|---|---|---|
| Telegram members | 5,000 by day 60 | Weekly |
| Discord active members | 2,000 by day 60 | Weekly |
| Governance participation rate | >20% of token holders | Per vote |
| Token holders | 5,000 by day 90 | Daily |
| AMA attendance | >200 per session | Weekly |
| NFT secondary sales volume | β¬10K/month by month 3 | Monthly |
| Day | Theme | Channel(s) | Format | Goal |
|---|---|---|---|---|
| Monday | Creator Spotlight | Instagram, LinkedIn, Email | Carousel + short video | Creator acquisition social proof |
| Tuesday | Film Culture | Instagram, TikTok, X | Reel / short clip | Brand authority + organic reach |
| Wednesday | Web3 Education | X (thread), YouTube, Telegram | Thread + explainer video | Crypto audience acquisition |
| Thursday | Watch & Earn Update | X, Telegram, Discord, Email | Stats post + leaderboard | Retention + FOMO for free users |
| Friday | Behind the Scenes | Instagram, TikTok, YouTube | BTS clip + NFT teaser | NFT collectible demand building |
| Saturday | Community Voice | X, Instagram, Discord | Poll / UGC repost | Community engagement + advocacy |
| Sunday | Weekly Wrap | Email, Telegram | Newsletter digest | Retention + premium conversion nudge |
| Metric | Track via |
|---|---|
| New subscribers (free + premium) | Platform dashboard |
| Free β premium conversion rate | Stripe / internal |
| Watch hours total | Platform analytics |
| Token earn rate (avg per user) | XDC on-chain |
| NFT volume (primary + secondary) | NFT marketplace |
| Community growth (Telegram + Discord) | Native analytics |
| B2B pipeline (leads + calls + proposals) | CRM (Notion / HubSpot) |
| CAC by channel | UTM tracking + ad platforms |
La newsletter que te cambiarΓ‘ la vida (o no).
Consejos semanales para aumentar ventas.
DΓ©jame tu email y te explico cΓ³mo.
Β